|Goddess||Female god (being or spirit that is believed to have power over nature)|
|Wardrobe||Place where clothes are stored|
|Brand||Particular make of goods or their trade mark|
|To put up||To build|
|Zip||Device for bringing together or separating two rows of metal used for fastening clothes|
|Stripe||Long narrow band|
|Bubble||Floating ball formed of liquid and containing air or gas|
|Sole||Part of a sock, shoe etc covering the bottom surface of the human foot|
|Bounce||Act of moving up and down in a lively manner|
|To link||To make or suggest a connection between people or things|
|Proud||Feeling or showing justifiable feeling of pleasure which one gets from doing something well|
|To purchase||To buy|
Welcome to the land of Nike. Here, the great goddess Nike, who wears a Raul shirt, looks down on the other gods, Reebok and Adidas. This land is a dangerous one for parents. How can they make their child, who lives for nothing but sport, happy at Christmas? The trainers children want to wear these days are too costly! Take Agustin Garcia, 17, whose wardrobe is full of basketball trainers: he will only buy well-known brands like Nike and Reebok. "I prefer to wear something that looks smart and gives me comfort" he says, "the inexpensive ones don't last that long." Agustin is not a basketball player and he doesn't watch much basketball; he is just keeping up with the latest fashion. One of the things he likes doing most on Sundays is shopping for the latest trainers. Trainers have been around for at least a hundred years. In 1901 Jeremy Foster put up a company in Switzerland which manufactured and sold trainers. This company, which was then known as Fosters, is now known as Reebok. The name Reebok is African and comes from a type of animal called "gazelle," which runs very fast.
Today, Reebok Classics, which come with a smart zip, are very popular with teenagers; the younger ones may prefer Reebok Fruit, which also have a transparent stripe. The Airmax comes with a bubble in the sole, which gives added bounce to the shoe.
The big names in teenage footwear are Reebok, Nike and Adidas and the competition between these companies can be tough. They all want teenagers to buy their shoes and not a competitor brand. One battle the sports companies have been fighting recently is convincing popular sports stars to link their names with their trainers. Football players such as Roberto or Bowen and basketball players as popular as Michael Jackman can cost the footwear companies a huge amount of money in sponsorship fees. However, if sales increase as a result of successful advertising, they can also bring in immense profits. There is only one brand of football boots which young people are proud to be seen in and that is the "Bowen", or the Adidas Predator Accelerate, which is their official name.
Nowadays, trainers seem to be an important part of any teenager's wardrobe. Pop groups have had an enormous influence in making trainers high-fashion wear for girls. Given the power of modern marketing strategy, parents have a hard time convincing their kids to purchase less popular, cheaper brands. Are the brand-name trainers worth the money? They definitely look good, and a lot of effort is made by companies in making their latest models better than the rest. So it seems likely that brand-name trainers will remain to be a choice with both; athletes and kids.